Brand Manager

I build a lot of small apps. Side projects, experiments, things that might turn into something, things that definitely won't. Every single time, I hit the same wall: branding. I need a logo, a color palette, fonts, maybe some social images. It's not hard work, but it's slow work. And it's the kind of work that keeps you from the thing you actually want to do — building.

So I built Brand Manager. It's an AI-powered brand identity generator that takes a text prompt and turns it into a complete brand package — up to 17 assets in under 60 seconds. Color palette, font pairing, taglines, logos in every variant you'd need, favicons, social images, OG images, a hero image, a moodboard, and a brand guidelines PDF. The whole thing.

The output is designed for developers. You get your colors as hex codes, CSS variables, and Tailwind config values. Fonts come with Google Fonts links. Everything is copy-paste ready. No Figma files to decipher, no brand book PDFs to squint at. Just the things you need, in the formats you actually use.

Under the hood it's a single flow powered by GPT-4 and Ideogram. One prompt, one pipeline, one result. The pricing model is pay-once — no subscriptions. You can generate a basic brand for free, or get the full package for $9. Tokens let you regenerate individual assets if something doesn't land right.

The hardest part of building this wasn't the UI or the pipeline architecture — it was the prompt engineering. Getting an AI to produce consistent, high-quality brand assets from a single text input sounds straightforward until you need control. You want the user's intent to shape the output, but you also need the results to be cohesive. A color palette that works with the logo that works with the social images. Getting that level of control out of a prompt is surprisingly hard, and it's where most of the iteration went.

It's a solo project, built with Next.js. I use it myself every time I start something new. That was always the bar — if it's good enough for my own projects, it's good enough to ship.

Check it out: https://brand-manager.app